The very exclusive Mason Garments x Coca-Cola collection consist of three colorways of our popular Torino silhouette. The red colorway is made from a suede and smooth grain calf leather upper. Embroidered ‘90s Coke logo on the heel cap. Lasered Coca-Cola logo on white shark teeth outsole. Gun metal stamped MASON logo on side panel. Criss cross lace technique. Leather and mesh lining. Tonal gun metal tipped laces. Tonal hardware. Gun metal logo stamped patch at tongue. Black calf leather puller with gun metal stitched M logo.
Limited to 350 pairs per colorway worldwide. All hand made in Italy.
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Mason Garments and Coca-Cola introduce their first partnership collection titled Sparkling Senses. The three-piece Mason Garments x Coca-Cola collection is inspired by happiness through the usage of human senses.
“Happiness is the terminal value that every human being wishes to reach. It is the desired end-state that can never be achieved without seeing, smelling, hearing, feeling and tasting life to the fullest”
- Rendi Aditia
For members of the public, the co-creation between Mason Garments and Coca-Cola might seem quite extraordinary. In fact, the intrinsic motivation to design, produce and present a product with valuable meaning is something the two parties share.
Sparkling Senses is born by deconstructing the human road to happiness. The collaboration emphasizes that happiness is a formula consisting of five determinants that are independently interacting to reach the desired end-state of internal bliss.
With this three-piece partnership collection, Mason Garments and Coca-Cola yearn to give the youth insight on the most wonderful affective state which mankind can enjoy.
Sparkle your senses and taste the feeling of happiness.
Mason Garments x Coca-Cola
The Mason Garments x Coca-Cola campaign is shot by Ruud Baan.